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Consumer Economics Vol. 2 : Issues and Behaviors

ISBN: 9780131590496 | 0131590499
Edition: 2nd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 8/12/2008

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SummaryTable of Contents
For undergraduate consumer economics and related consumer science courses.This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product developm... MORE
... MORE
Consumer Perspectives
Consumers in a Changing World
The Consumer Movement
Consumer Theories and Developing a Model
Consumer Protection
Consumer Responsibilities, Redress, and Law
Government Protection, Nongovernmental Proconsumer Groups, and Media
Consumers in the Marketplace
Buying Process, Brands, and Product Development
Decision Making and the Influence of Advertising
Food and Beverage Issues
Health and Wellness Issues
Ownership, Safety and Repairs
The Internet and Identity Theft
Being a Better Consumer of Housing and Vehicles
Consumers in the Financial Marketplace
Saving, Banking, Debt, and Credit Issues
Insurance and Investment Issues
Emerging Consumer Issues and the Global Perspective
Ethics and Globalization
Table of Contents provided by Publisher. All Rights Reserved.

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