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Consumer Economics : Issues and Behaviors
ISBN: 9780130989741 | 0130989746
Edition: 1stFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/13/2004
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For undergraduate consumer economics and related consumer science courses. This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world.
This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption sh... MORE
This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption sh... MORE
| Consumers in a Changing World | |
| The Consumer Movement | |
| Consumer Theories and Developing a Model | |
| Consumer Responsibilities, Redress, and Law | |
| Government Protection, Nongovernmental Pro-Consumer Groups, and Media | |
| Consumers in the Marketplace | |
| Decision Making and the Influence of Advertising | ... MORE |
| Food and Beverage Issues | |
| Health and Body Issues | |
| Ownership, Safety, and Repairs | |
| Being a Better Consumer of Housing and Vehicles | |
| Saving, Banking, Debt, and Credit Issues | |
| Insurance and Investment Issues | |
| Emerging Consumer Issues and the Global Perspective | |
| Consumer Careers and Graduate School | |
| Journals | |
| Presidents | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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