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Consumer Economics : Issues and Behaviors

ISBN: 9780130989741 | 0130989746
Edition: 1st
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/13/2004

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This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft.For those in customer service, marketing, and sales, and anyone interested in consumer science.

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