Consumer Economics : Issues and Behaviors
Consumer Economics : Issues and Behaviors
- ISBN 13:
9780130989741
- ISBN 10:
0130989746
- Format: Hardcover
- Copyright: 07/13/2004
- Publisher: Prentice Hall
- Newer Edition
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Summary
This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior.Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft.For those in customer service, marketing, and sales, and anyone interested in consumer science.