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Consumer Behavior : Implications for Marketing Strategy
ISBN: 9780256218954 | 0256218951
Edition: 7thFormat: Hardcover
Publisher: McGraw
Pub. Date: 12/1/1997
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| PART I Introduction | 2 | (34) | |||
| 5 | (31) | |||
| PART II External Influences | 36 | (250) | |||
| 39 | (40) | |||
| 79 | (28) | |||
| 107 | (32) | |||
| 139 | (42) | |||
| 181 | (32) | |||
| 213 | (24) | |||
| 237 | (26) | |||
| 263 | (23) | |||
| PART III Internal Influences | 286 | (184) | |||
| 289 | (40) | |||
| 329 | (36) | |||
| 365 | (30) | |||
| 395 | (34) | |||
| 429 | (24) | |||
| 453 | (17) | |||
| PART IV Consumer Decision Process | 470 | (182) | |||
| 473 | (24) | |||
| 497 | (24) | |||
| 521 | (28) | |||
| 549 | (26) | |||
| 575 | (32) | |||
| 607 | (32) | |||
| 639 | (13) | |||
| PART V Organizations as Consumers | 652 | (36) | |||
| 655 | (26) | |||
| 681 | (7) | |||
| PART VI Consumer Behavior and Marketing Regulation | 688 | (37) | |||
| 691 | (27) | |||
| 718 | (7) | |||
| Appendix A Consumer Research Methods | 725 | (7) | |||
| Appendix B Consumer Behavior Audit | 732 | (5) | |||
| Name Index | 737 | (10) | |||
| Case Index | 747 | (2) | |||
| Subject Index | 749 |
