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Consumer Behavior in Fashion

ISBN: 9780131714748 | 0131714740
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 7/30/2008

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In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience.Consumer Behavior: In Fashion, Second Editionnot only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.Fashion and Interior Designers

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