Sorry, this item is currently unavailable.

Consumer Behavior with DDB Life Style StudyTM Data Disk

ISBN: 9780073261546 | 0073261548
Edition: 10th
Format: Package
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/2/2006

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Related Products

  • Consumer Behavior : Building Marketing Strategy
    Consumer Behavior : Building M...
  • Consumer Behavior with DDB LifeStyle Study Data Disk
    Consumer Behavior with DDB Lif...
  • Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
    Consumer Behavior: Building Ma...
  • Outlines & Highlights for Consumer Behavior: Building Marketing Strategy
    Outlines & Highlights for Cons...
  • Outlines and Highlights for Consumer Behavior by Delbert I Hawkins, David L Mothersbaugh, Roger J Best, Isbn : 9780073261546
    Outlines and Highlights for Co...

Please wait while this item is added to your cart...