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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

ISBN: 9781412979900 | 1412979900
Edition: 2nd
Format: Paperback
Publisher: SAGE Publications, Inc
Pub. Date: 9/29/2010

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The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.- All data, charts, tables and additional material have been updated


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