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Consumer Behavior : Buying, Having, and Being
ISBN: 9780130913609 | 013091360X
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 6/1/2001
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For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
| SECTION I CONSUMERS IN THE MARKETPLACE | 1 | (38) | |||
| 3 | (35) | |||
| SECTION II CONSUMERS AS INDIVIDUALS | 38 | (216) | |||
| 41 | (32) | |||
| 73 | (30) | |||
| 103 | (30) | |||
| 133 | (32) | |||
| 165 | (34) | |||
| 199 | (28) | |||
| 227 | (27) | |||
| SECTION III CONSUMERS AS DECISION MAKERS | 254 | (130) | |||
| 257 | (32) | |||
| 289 | (32) | |||
| 321 | (31) | |||
| 352 | (32) | |||
| SECTION IV CONSUMERS AND SUBCULTURES | 384 | (76) | |||
| 386 | (28) | |||
| 414 | (24) | |||
| 438 | (22) | |||
| SECTION V CONSUMERS AND CULTURE | 460 | ||||
| 462 | ||||
| 488 |
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