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Consumer Behavior
Consumer Behavior
- ISBN 13:
9780130913609
- ISBN 10:
013091360X
- Edition: 5th
- Format: Hardcover
- Copyright: 06/01/2001
- Publisher: Pearson College Div
- Newer Edition
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Summary
For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
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