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Consumer Behavior : Buying, Having, and Being

ISBN: 9780137957255 | 0137957254
Edition: 4th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/1/1998

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SummaryTable of Contents
B> This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
SECTION I CONSUMERS IN THE MARKETPLACE1(39)
CHAPTER 1 An Introduction to Consumer Behavior
3(37)
SECTION II CONSUMERS AS INDIVIDUALS40(226)
... MORECHAPTER 2 Perception
43(28)
CHAPTER 3 Learning and Memory
71(32)
CHAPTER 4 Motivation and Values
103(28)
CHAPTER 5 The Self
131(34)
CHAPTER 6 Personality and Lifestyles
165(40)
CHAPTER 7 Attitudes
205(28)
CHAPTER 8 Attitude change and Interactive Communications
233(33)
SECTION III CONSUMERS AS DECISION MAKERS266(134)
CHAPTER 9 Individual Decision Making
269(34)
CHAPTER 10 The Purchase Situation, Postpurchase Evaluation, and Product Disposal
303(34)
CHAPTER 11 Group Influence and Opinion Leadership
337(30)
CHAPTER 12 Organizational and Household Decision Making
367(33)
SECTION IV CONSUMERS AND SUBCULTURES400(92)
CHAPTER 13 Income and Social Class
403(34)
CHAPTER 14 Ethnic, Racial, and Religious Subcultures
437(32)
CHAPTER 15 Age Subcultures
469(23)
SECTION V CONSUMERS AND CULTURE492
CHAPTER 16 Cultural Influences on Consumer Behavior
495(26)
CHAPTER 17 The Creation and Diffusion of Consumer Culture
521

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