Sorry, this item is currently unavailable.

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

ISBN: 9780415519205 | 0415519209
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 4/5/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Consumption is the primary economic activity in a post-industrial society. We are consumers, not producers. Consumer Behavior Analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. These chapters show how Consumer Behavior Analysis fits within a larger-scale approach to Marketing, Consumer Psychology, Behavior Analysis and Organizational Behavior Management. Describing both theoretical analyses as well as empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. Marketing managers will find tools and studies to help understand contemporary consumer behavior. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis, and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book was originally published as a special issue of the Journal of Organizational Behavior Management.

Please wait while this item is added to your cart...