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Consumer Behavior
ISBN: 9780130673350 | 0130673358
Edition: 9thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way peo... MORE
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way peo... MORE
| Introduction | |
| Introduction: Diversity in the Marketplace | |
| Consumer Research | |
| Market Segmentation | |
| The Consumer As An Individual | |
| Consumer Motivations | |
| Personality and Consumer Behavior | |
| Consumer Perception | |
| Consumer Learning | |
| Consumer Attitude Formation and Change | |
| Communication and C... MORE | |
| Consumers In Their Social And Cultural Settings | |
| Reference Groups and Family Influences | |
| Social Class and Consumer Behavior | |
| The Influence of Culture on Consumer Behavior | |
| Subcultures and Consumer Behavior | |
| Cross-Cultural Consumer Behavior: An International Perspective | |
| The Consumer's Decision Making Process | |
| Consumer Influence and the Diffusion of Innovations | |
| Consumer Decision Making | |
| Glossary | |
| Company Index | |
| Name Index | |
| Subject Index | |
| Credits | |
| Table of Contents provided by Publisher. All Rights Reserved. |
