FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$180.00

Sorry, this item is currently unavailable.

Consumer Behavior

ISBN: 9780132186940 | 0132186942
Edition: 7th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Related Products


  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Hav...
  • Consumer Behavior
    Consumer Behavior
  • Outlines and Highlights for Consumer Behavior by Michael R Solomon, Isbn : 9780136110927
    Outlines and Highlights for Co...
  • Consumer Behavior : Buying, Having, and Being
    Consumer Behavior : Buying, Ha...
  • Consumer Behavior: Buying, Having and Being
    Consumer Behavior: Buying, Hav...
  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Hav...
  • Consumer Behavior
    Consumer Behavior
  • Consumer Behavior: Buying, Having, and Being, 11/e
    Consumer Behavior: Buying, Hav...
  • MyMarketingLab with Pearson eText -- CourseSmart eCode -- for Consumer Behavior, 9/e
    MyMarketingLab with Pearson eT...
  • Outlines & Highlights for Consumer Behavior Buying, Having, and Being
    Outlines & Highlights for Cons...


Please wait while this item is added to your cart...