Consumer Behavior
ISBN: 9780547079929 | 0547079923
Edition: 5thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 12/23/2008
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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
| An Introduction To Consumer Behavior | |
| Understanding Consumer Behavior | |
| The Psychological Core | |
| Motivation, Ability, and Opportunity | |
| Exposure, Attention, and Perception | |
| Knowledge and Understanding | |
| Attitudes and Emotion Based on High Consumer Effort | |
| Attitudes and Emotion Based on Low Consumer Effort | |
| Memory and Retrieval | ... MORE |
| The Process Of Making Decisions | |
| Problem Recognition and Information Search | |
| Judgment and Decision Making Based on High Consumer Effort | |
| Judgment and Decision Making Based on Low Consumer Effort | |
| Post-Decision Processes | |
| The Consumer'S Culture | |
| Consumer Diversity | |
| Social Class and Household Influences | |
| Psychographics: Values, Personality, and Lifestyles | |
| Social Influences on Consumer Behavior | |
| Consumer Behavior Outcomes | |
| Adoption of, Resistance to, and Diffusion of Innovations | |
| Symbolic Consumer Behavior | |
| Ethics and the Dark Side of Consumer Behavior and Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
