While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. This book approaches social media and enterprise 2.0 from a knowledge flow management perspective. It will be very practical and give specific guidance on what to do and what not to do when introducing social media in an organization, taking into account that there will be a number of different levels of maturity to start with. It will be a concise easy-to-read guide on how to really get started in social media and how drive it to success. In addition, this book discusses analytics in social media and how this information can help to drive corporate growth.