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Concept of Strategic Management and Business Policy

ISBN: 9780130651310 | 0130651311
Edition: 8th
Format: Paperback
Publisher: PRENTICE HALL
Pub. Date: 11/1/2001

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SummaryTable of Contents
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
... MORE
PART ONE Introduction to Strategic Management and Business Policy1(50)
Basic Concepts of Strategic Management
1(24)
Corporate Governance and Social Responsibility
25(26)
PART TWO Scanning the Environment51(57)
Environmental Scanning and Industry Analysis
51(29)
Internal Scanning: Organizational Analysis
80(28)
PART THREE Strategy Formulation108(83)
Strategy Formulation: Situation Analysis and Business Strategy
108(28)
Strategy Formulation: Corporate Strategy
136(28)
Strategy Formulation: Functional Strategy and Strategic Choice
164(27)
PART FOUR Strategy Implementation and Control191(86)
Strategy Implementation: Organizing for Action
191(26)
Strategy Implementation: Staffing and Directing
217(24)
Evaluation and Control
241(36)
PART FIVE Other Strategic Issues277(64)
Strategic Issues in Managing Technology and Innovation
277(24)
Strategic Issues in Entrepreneurial Ventures and Small Businesses
301(23)
Strategic Issues in Not-For-Profit Organizations
324(17)
PART SIX Introduction to Case Analysis341(1)
Suggestions for Case Analysis
341

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