Unlike websites that function as billboards to promote products or services, social media open up dynamic opportunities for businesses to interact and connect on a personal level with their target markets. Both large and small businesses are increasingly using social media to gain new insight into their customers and to better target their products and services. The Complete Idiot's Guide to Social Media Marketing helps people with a product, service, or businessof any sizetake advantage of this new vehicle, which is reshaping the face of marketing. In clear, jargon-free terms, it explains how to use social media to target and tailor advertising to a particular group of people through a common interest or demographic. Down-to-earth advice helps readers determine which sites are the most productive and which combination of social media is best for a particular product or service. In typical Complete Idiot's Guide fashion, it covers all of the most influential social mediaFacebook, MySpace, LinkedIn, Twitter, YouTube, FriendFeed, Ning, and morewith step-by-step directions on how to create compelling and effective content and optimize searchability.