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Communication Research Methods

ISBN: 9780195314823 | 0195314824
Edition: 2nd
Format: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 11/20/2008

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SummaryTable of ContentsAuthor Biography
Carole L. Huston is Professor of Communication Studies at the University of San Diego. Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.
Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a ... MORE
... MORE
The What and Why of Communication Research
Introduction to the field of Communication
Ethics and Research
Three Paradigms of Knowing
Making Claims
What Counts as Communication Data?
Warrants for Research Arguments
The How of Communication Research
Survey Research
Experimental Research
Content Analysis
Descriptive Statistics and Hypothesis Testing
Inferential Statistics: Differences and Relationships
Conversation and Discourse Analysis
Ethnographic Research
Traditional and Interpretive Methods of Rhetorical Criticism
Critical Studies
Glossary
References
Table of Contents provided by Publisher. All Rights Reserved.

Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.
Carole L. Huston is Professor of Communication Studies at the University of San Diego.


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