Communicating about Health : Current Issues and Perspectives
ISBN: 9780195380330 | 0195380339
Edition: 3rdFormat: Paperback
Publisher: Oxford University Press, USA
Pub. Date: 8/17/2009
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The leading text in its market, Communicating About Health: Current Issues and Perspectives, Third Edition, provides a more far-reaching approach than any other health communication text. Written by Athena du Pre - an experienced researcher and noted scholar - the book offers an excellentbalance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. Now in its third edition, this highly engaging text is more acce... MORE
| Each Chapter ends with a Summary, Key Terms, Discussion Questions, and Answers to ""Can You Guess?"" boxes | |
| Preface | |
| Establishing A Context For Health Communication | |
| Introduction | |
| What is Health Communication? | |
| Defining Communication | |
| Process | |
| Personal Goals | |
| Interdependence | |
| Sensitivity | |
| Shared Meaning | |
| Defining Health Communication | |
| History of Health Communication | |
| Medical Models | |
| Biomedical Model | |
| Biophysical Model | |
| Importance of Health Communication | |
| Emphasis on Efficiency | |
| Prevention | |
| Patient Empowerment | |
| Global Health Needs and Intercultural Competence | |
| Changing Populations | |
| Technology | |
| History and Current Issues | |
| Medicine in Ancient Times | |
| Imotep | |
| Hippocrates | |
| Medieval Religion and Health Care | |
| Medical Spiritualism | |
| Barber Surgeons | |
| Science and Magic | |
| End of an Era | |
| Renaissance Philosophy and Health Care | |
| Principle of Verification | |
| Cartesian Dualism | |
| Health Care in the New World | |
| Health Conditions | |
| Hippocrates' Influence | |
| Women's Role | |
| The Rise of Orthodox Medicine | |
| Population Shifts | |
| Germ Theory | |
| Research and Technology | |
| Campaign of Orthodox Medicine | |
| Flexner Report | |
| Decline of Sectarian Medicine | |
| Twentieth Century Health Care | |
| Specialization | |
| Medicine and Free Enterprise | |
| Putting the Brakes on Health Care Costs | |
| Health and Wealth | |
| Problems | |
| Reform Efforts | |
| Managed Care | |
| Conventional Insurance | |
| Health Maintenance Organization (HMO) | |
| Preferred Provider Organization (PPO) | |
| Point of Service (POS) | |
| High Deductible Health Plan (HDHP) | |
| Organizations' Perspective | |
| Advantages | |
| Incentive to Collaborate and Conserve | |
| Affordability Goal | |
| Wellness | |
| Administrative Assistance | |
| Patient Load | |
| Disadvantages | |
| Costs Still Prohibitive | |
| Prevention Expectations Unrealized | |
| Undertreatment | |
| Restricted Options | |
| Confidentiality at Risk | |
| Bureaucratic Hassles | |
| Managed Care Around the World | |
| The Roles Of Patients And Caregivers | |
| Patient-Caregiver Communication | |
| Physician-Centered Communication | |
| Assertive Behavior | |
| Questions and Directives | |
| Blocking | |
| Patronizing Behavior | |
| Power Difference | |
| Criticism of Clinician-Centeredness | |
| Collaborative Communication | |
| Climate for Change | |
| Motivational Interviewing | |
| Communication Skill Builders: Cultivating Dialogue | |
| Nonverbal Encouragement | |
| Verbal Encouragement | |
| Environmental Restructuring | |
| Soothing Surroundings | |
| Easy Communication with Loved Ones | |
| Communication Technology: Telemedicine | |
| A Doctor's Visit Telemedicine Style | |
| Telemedicine in the Future | |
| Telemedicine as Medical Outsourcing | |
| Advantages to Consumers | |
| Advantages for Caregivers | |
| Disadvantages | |
| Communication Skill Builders: Tips for Patients | |
| Caregiver Perspective | |
| Medical Socialization | |
| Theory of Socialization | |
| Selection | |
| Curriculum | |
| Science | |
| Communication Training | |
| Socialization Process | |
| Loss of Identity | |
| Privileged Status | |
| Overwhelming Responsibilities | |
| Withdrawal and Resentment | |
| Effects of Socialization | |
| Medical School Reform | |
| Implications | |
| Professional Influences on Caregivers | |
| Time Constraints | |
| Loss of Autonomy | |
| Psychological Influences on Caregivers | |
| Maturity | |
| Self-Doubt | |
| Satisfaction | |
| Stress and Burnout | |
| Causes | |
| Emotions | |
| Communication Deficits | |
| Work Load | |
| Other Factors | |
| Effects | |
| Healthy Strategies | |
| Medical Mistakes | |
| Why Mistakes Happen | |
| What Happens After a Mistake? | |
| Communication Skill Builder: Managing Medical Mistakes | |
| From the Beginning | |
| If an Error Does Occur | |
| Communication Technology: Knowledge Coupling | |
| Patient Perspective | |
| Patient Socialization | |
| Voice of Lifeworld | |
| Feelings vs. Evidence | |
| Specific vs. Diffuse | |
| Patient Characteristics | |
| Nature of the Illness | |
| Patient Disposition | |
| Communication Skills | |
| Satisfaction | |
| Attentiveness and Respect | |
| Convenience | |
| A Sense of Control | |
| Genuine Warmth and Honesty | |
| Cooperation and Consent | |
| Reasons for Nonadherence | |
| Caregivers' Investment | |
| Informed Consent | |
| Illness and Personal Identity | |
| Reactions to Illness | |
| Narratives | |
| Diversity Among Patients | |
| Status Differences | |
| Misunderstandings | |
| Health Literacy | |
| Communication Skill Builders: Surmounting Status Barriers | |
| Gender Differences | |
| Sexual Orientation | |
| Race | |
| Different Care and Outcome | |
| Explanations | |
| Distrust | |
| High Risk, Low Knowledge | |
| Access | |
| Patient-Caregiver Communication | |
| Language Differences | |
| Disabilities | |
| Communication Skill Builders: Interacting with Persons Who Have Disabilities | |
| Age | |
| Children | |
| Communication Skill Builders: Talking With Children About Illness | |
| Older Adults | |
| Effects of Ageism | |
| Communication Patterns | |
| Promising Options | |
| Communication Technology and Older Adults | |
| Communication Skill Builders: Reaching Marginalized Populations | |
| Social And Cultural Issues | |
| Social Support | |
| Conceptual Overview | |
| Coping | |
| Crisis | |
| Normalcy | |
| Coping Strategies and Social Support | |
| Action-Facilitating Support | |
| Nurturing Support | |
| Esteem Support | |
| Communication Skill Builders: Supportive Listening | |
| Emotional Support | |
| Communication Skill Builders: Allowing Emotions | |
| Social Network Support | |
| Communication Skill Builders: Keeping Social Networks Healthy | |
| Support Groups | |
| Communication Technology: Virtual Communities | |
| Transformative Experiences | |
| Lay Caregiving | |
| Lay Caregivers' New Role | |
| Profile of the Lay Caregiver | |
| Stress and Burnout | |
| Caring for Caregivers | |
| End-of-Life Communication | |
| Life at All Costs | |
| Death with Dignity | |
| Slow Medicine | |
| Advance-Care Directives | |
| Communication Skill Builders: Delivering Bad News | |
| Coping with Death | |
| Oversupporting | |
| Overhelping | |
| Overinforming | |
| Overempathizing | |
| Cultural Conceptions of Health and Illness | |
| Why Consider Culture? | |
| A Profile of Cultures | |
| Asian and Pacific Island | |
| Hispanic | |
| Arab | |
| The Nature of Health and Illness | |
| Health as Organic | |
| Health as Harmony | |
| Social Implications of Disease | |
| Disease as Cure | |
| Stigma of Disease | |
| The Morality of Prevention | |
| Victimization | |
| Patient and Caregiver Roles | |
| Mechanics and Machines | |
| Parents and Children | |
| Spiritualists and Believers | |
| Providers and Consumers | |
| Partners | |
| Implications | |
| Viagra: A Case Study in Health-Culture Overlap | |
| Communication Skill Builders: Developing Cultural Competence | |
| Communication In Health Organizations | |
| Culture and Diversity in Health Organizations | |
| Culture and Diversity in Health Organizations | |
| Organizational Culture | |
| Cultural Integration and Transformation | |
| Advantages of Diversity | |
| Historical Patterns of Acceptance | |
| Female Physicians | |
| Building Equity | |
| Communication Styles | |
| Minorities in Medicine | |
| History | |
| Current Representation | |
| Diverse Types of Health Care | |
| Nurses | |
| Nursing Shortage | |
| Hospitalists | |
| Midlevel Providers | |
| Allied Health Personnel | |
| Retail Clinics | |
| Holistic Care | |
| Definitions | |
| Popularity | |
| Advantages | |
| Drawbacks | |
| Managing Conflict | |
| Definitions | |
| Conflict of Interest | |
| Violent Conflict | |
| Communication Skill Builders: Defusing Violent Situations | |
| Nurses' Role Conflict | |
| Communication Skill Builders: Integrating Diverse Employees | |
| Leadership and Teamwork | |
| Current Issues | |
| Consolidation | |
| Controversy over Specialty Hospitals | |
| Efficiency | |
| Marketing and Advertising | |
| Consumerism | |
| Staffing Shortages | |
| Challenging the Bureaucracy | |
| Hierarchies or Partnerships? | |
| Advantages | |
| Disadvantages | |
| Opportunities to Change | |
| Authority Rule or MultilevelInput? | |
| Advantages | |
| Disadvantages | |
| Opportunities for Change | |
| Specialized Jobs or Mission-Centered Expectations? | |
| Advantages | |
| Disadvantages | |
| Opportunities for Change | |
| Strictly by the Rules. . . or Not? | |
| Advantages | |
| Disadvantages | |
| Opportunities for Change | |
| Teamwork | |
| Advantages | |
| Difficulties and Drawbacks | |
| Communication Skill Builders: Working on Teams | |
| Crisis Management | |
| Aiming for Service Excellence | |
| Public Health: Media, Crisis, Policy Reform, And Health Promotion | |
| Health Images in the Media | |
| Advertising | |
| Direct-to-Consumer Advertising (DCTA) | |
| Advantages of DCTA | |
| Disadvantages of DCTA | |
| Communication Skill Builders: Evaluating Medical Claims | |
| Nutrition | |
| Obesity | |
| Effects on Children | |
| Activity Levels | |
| Alcohol | |
| Source of Knowledge | |
| Glamorized Images | |
| Body Images | |
| Health Effects | |
| Eternal Hope | |
| News Coverage | |
| Accuracy and Fairness | |
| Sensationalism | |
| Advantages of Health News | |
| Communication Skill Builders: Presenting Health News | |
| Communication Technology: Interactive Health Information | |
| Advantages | |
| Drawbacks | |
| Communication Skill Builders: Using the Internet | |
| Entertainment | |
| Portrayals of Health-Related Behaviors | |
| Mental Illness and Dementia | |
| Disabilities | |
| Sex | |
| Violence | |
| Portrays of Health Care Situations | |
| Medical Miracles | |
| Entertainment and Commercialism | |
| Entertainment-Education and Programming | |
| Impact of Persuasive Entertainment | |
| Media Literacy | |
| Teaching Media Literacy | |
| Public Health Crises and Health Care Reform | |
| What is Public Health? | |
| Risk and Crisis Communication | |
| Managing Perceptions | |
| How Scared is Scared Enough? | |
| In the Heat of the Moment | |
| Case Studies: A Global Perspective | |
| AIDS | |
| SARS | |
| Anthrax | |
| Avian Flu | |
| Wrapping It Up | |
| Health Care Reform | |
| Analyzing the Issues | |
| Waste | |
| Inequities and Oversights | |
| Less Costs More | |
| Out of Pocket, Out of Luck? | |
| Hope | |
| The American Model | |
| Universal Coverage Models | |
| Massachusetts and Vermont | |
| Overview, Pros, and Cons | |
| Single-Payer Model | |
| Wrapping Up Talk About Universal Coverage | |
| Planning Health Promotion Campaigns | |
| Background on Health Campaigns | |
| Motivating Factors | |
| Exemplary Campaigns | |
| Go to the Audience | |
| Take Action | |
| Measure Your Success | |
| Encourage Social Support | |
| Planning a Health Campaign | |
| Step 1: Defining the Situation and Potential Benefits | |
| Benefits | |
| Current Situation | |
| Diverse Motivations | |
| Step 2: Analyzing and Segmenting the Audience | |
| Data Collection | |
| Segmenting the Audience | |
| Audience as a Person | |
| Young Audiences | |
| Sensation-Seekers | |
| Underinformed Audiences | |
| Step 3: Establishing Campaign Objectives | |
| Step 4: Selecting Channels of Communication | |
| Channel Characteristics | |
| Communication Technology: Using Computers to Narrowcast Messages | |
| Multichannel Campaigns | |
| Designing and Implementing Health Campaigns | |
| Theories of Behaviors Change | |
| Health Belief Model | |
| Social Cognitive Theory | |
| Embedded Behaviors Model | |
| Theory of Reasoned Action | |
| Transtheoretical Model | |
| Wrapping it Up | |
| Critical-Cultural Perspective | |
| Designing and Implementing a Campaign | |
| Step 5: Designing Campaign Messages | |
| Choosing a Voice | |
| Designing the Message | |
| Step 6: Piloting and Implementing the Campaign | |
| Step 7: Evaluating and Maintaining the Campaign | |
| Evaluation | |
| Maintenance | |
| References | |
| Credits | |
| Author Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Athena du Pre is a Professor in the department of Communication Arts at the University of West Florida.
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