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Commercial Management : Theory and Practice

ISBN: 9781405124683 | 1405124687
Edition: 1st
Format: Paperback
Publisher: Wiley-Blackwell
Pub. Date: 8/5/2013

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This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.


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