FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$115.00

OUR PRICE:
$102.47

You may extend rentals at any time.


Commercial Advertising (RLE Advertising)

ISBN: 9780415817950 | 0415817951
Edition: 1st
Format: Nonspecific Binding
Publisher: Routledge
Pub. Date: 3/20/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertisingexamines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.


Please wait while this item is added to your cart...