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Citizen Coke: The Making of Coca-Cola Capitalism

by:
9780393353341

Citizen Coke: The Making of Coca-Cola Capitalism

by:
  • ISBN 13:

    9780393353341

  • ISBN 10:

    0393353346

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 12/06/2016
  • Publisher: W. W. Norton & Company
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Summary

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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Citizen Coke The Making of Coca-Cola Capitalism