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Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets

ISBN: 9780072826340 | 0072826347
Edition: 7th
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 7/22/2002

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Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.

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