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|Series Foreword||p. ix|
|From Master to Mister||p. 15|
|The First and Second Generations of Workers in the PRC||p. 39|
|The Third Generation||p. 59|
|Brands, Trends, and Product Development in China Today||p. 77|
|Third-Generation Designers||p. ... MORE|
|Design as the Driver for China's Future Economic Success||p. 113|
|The Fourth Generation||p. 125|
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