Cases to Accompany Contemporary Strategy Analysis, 7th edition
ISBN: 9780470686331 | 0470686332
Format: PaperbackPublisher: Wiley
Pub. Date: 4/1/2010
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This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:+ Manchester United: Preparing for Life without Ferguson+ Starbucks+ Easyjet vs. Ryanair+ DVD Wars+ Googl... MORE
| Preface | |
| Acknowledgments | |
| Madonna | |
| Starbucks, February 2009: The Coffee Goes Cold | |
| The US Airline Industry in 2009 | |
| Ford and the World Automobile Industry in 2009 | |
| Wal-Mart Stores Inc., 2009 | |
| Manchester United: Preparing for Life without Ferguson | |
| Eastman Kodak: Meeting the Digital Challenge | |
| Procter & Gamble... MORE | |
| AirAsia: The World's Lowest Cost Airline | |
| Harley Davidson Inc., July 2008 | |
| Raisio Group and the Benecol Launch | |
| Rivalry in Video Games | |
| DVD War of 2005-8: Blu-Ray vs. HD DVD | |
| New York Times | |
| Eni SpA: Building an International Energy Major | |
| American Apparel: Vertically-integrated in Downtown LA | |
| Outback Steakhouse: Going International | |
| Euro Disney: From Dream to Nightmare | |
| Vodafone: Rethinking the International Strategy | |
| Richard Branson and the Virgin Group of Companies in 2007 | |
| Google Inc.: Running Amuk? | |
| Bank of America's Acquisition of Merrill Lynch | |
| Jeff Immelt and the Reinventing of General Electric, 2009 | |
| W.L. Gore & Associates: Who's In Charge Here? | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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