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Case Studies in Merchandising Apparel and Soft Goods

9781563670855

Case Studies in Merchandising Apparel and Soft Goods

  • ISBN 13:

    9781563670855

  • ISBN 10:

    1563670852

  • Format: Paperback
  • Copyright: 12/27/1995
  • Publisher: Fairchild Books

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Summary

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourages readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.

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