A New York Times bestseller from Instagram star Aimee Song, creator of the popular fashion blog Song of Style, the very first how-to Instagram guide, Capture Your Style, breaks down the essentials to taking gorgeous photos and building your brand and following.

With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Song includes insider tips on curating a gorgeous feed and growing an audience.

In this ultimate how-to Instagram guide, you’ll learn:

• How to brighten, sharpen, and filter your photos
• The best apps and filters
• How to prop and style food and fashion photos
• Ways to craft your voice and story on Instagram
• How to gain more Instagram followers
• Secrets behind building a top Instagram brand
• How to transform an Instagram hobby into a successful business
• Tips for driving revenue based on your following

Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.