9780136134398

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book, readers will learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to all the markets and avoid the pitfalls of traditional 'greening'and 'sustainability'strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques that can be used to recharge innovation, growth, and profitability in enterprise.

Stuart L. Hart is the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. He also serves as senior research fellow at both the Davidson Institute (University of Michigan) and Tilburg University in the Netherlands.

About the Author	p. xii
Acknowledgments	p. xiii
Foreword	p. xxiv
Foreword	p. xxvii
Prologue	p. xxxi
Mapping the Terrain
From Obligation to Opportunity	p. 3
The Great Trade-Off Illusion	p. 5
The Greening Revolution	p. 7
Shattering the Trade-Off Myth	p. 9
Breaking Free of Command-and-Control	p. 10
Beyond Greening	p. 14
Raging Against the Machine	p. 17
Smart Mobs Versus Smart Globalization	p. 19
Becoming Indigenous	p. 21
The Road Ahead	p. 23
Overview of the Book	p. 24
Notes	p. 28
Worlds in Collision	p. 31
The Three Economies	p. 33
The Money Economy	p. 34
The Traditional Economy	p. 36
Nature's Economy	p. 38
Collision Course	p. 40
New Lenses on the Global Market	p. 42
Developed Markets: Reducing Corporate Footprint	p. 44
Emerging Markets: Avoiding the Collision	p. 47
Traditional Markets: Understanding Real Needs	p. 50
The Value Proposition	p. 55
Notes	p. 55
The Sustainable Value Portfolio	p. 59
Sustainability Buzzwords	p. 60
Elements of Shareholder Value	p. 62
The Buzzword Sort	p. 64
Connecting the Dots: The Sustainable Value Portfolio	p. 67
Growing Profits and Reducing Risk Through Pollution Prevention	p. 68
Enhancing Reputation and Legitimacy Through Product Stewardship	p. 69
Accelerating Innovation and Repositioning Through Clean Technology	p. 72
Crystallizing the Firm's Growth Path and Trajectory at the Base of the Pyramid	p. 73
Charting the Sustainable Value Portfolio	p. 76
The Road to Sustainability	p. 78
Pursuing the White Space	p. 81
Notes	p. 83
Beyond Greening
Creative Destruction and Sustainability	p. 87
Continuous Improvement Versus Creative Destruction	p. 88
Greening = Continuous Improvement	p. 89
Beyond Greening = Creative Destruction	p. 91
Developing an Ecomagination	p. 95
From Textile Dyes to Biomaterials	p. 97
Using Carbon Dioxide to Change the World	p. 99
Whole Systems Thinking	p. 100
Reinventing the Wheels	p. 103
Technologies of Liberation	p. 106
Eating Your Own Lunch	p. 108
Notes	p. 109
The Great Leap Downward	p. 111
Birth of the BoP	p. 112
The Tip of the Iceberg	p. 114
Creative Creation	p. 118
Driving Innovation from the Base of the Pyramid	p. 121
Connecting the World	p. 123
Power to the People	p. 127
Food, Health, and Hope?	p. 131
A New Development Paradigm	p. 134
Taking the Leap	p. 136
Notes	p. 137
Reaching the Base of the Pyramid	p. 139
BoP Pioneers	p. 140
It's the Business Model, Stupid	p. 142
Removing Constraints	p. 145
Increasing Earning Power	p. 148
Creating New Potential	p. 152
Assessing Sustainability Impact	p. 156
Village Phones: The Triple Bottom Line	p. 159
The MNC Advantage	p. 162
A Common Cause	p. 164
Notes	p. 165
Becoming Indigenous
Broadening the Corporate Bandwidth	p. 169
Learning from Ladakh	p. 170
The Post-Development Challenge	p. 173
Radical Transactiveness	p. 177
Fanning Out: Extending the Scope of the Firm	p. 179
Fanning In: Integrating Diverse and Disconfirming Information	p. 182
Expanding Our Concept of the Global Economy	p. 187
From Alien to Native	p. 189
Notes	p. 190
Developing Native Capability	p. 193
Next Generation Strategies and Skills	p. 195
Engage First, Design Second	p. 197
Coinvent Custom Solutions	p. 200
Experiment with Low-Cost Probes	p. 203
Fly Under the Radar	p. 205
Work with Nontraditional Partners	p. 208
Build Social, Not Legal, Contracts	p. 210
Toward a Base of the Pyramid Protocol	p. 213
Moving Beyond the Multinational Model	p. 219
Notes	p. 220
Toward a Sustainable Global Enterprise	p. 223
Draining the Swamp	p. 224
The Next Tsunami	p. 226
Becoming Indigenous	p. 228
Making it Happen in the Real World	p. 231
Avoid the Top-Down Bias	p. 231
Think as a Disrupter	p. 233
Reinvent Cost Structures	p. 235
Transform the Meaning of Scale	p. 236
Aligning the Organization	p. 237
Building the Cathedral	p. 243
Postscript	p. 246
Notes	p. 247
Epilogue	p. 249
Index	p. 254
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

= 0) {slash = '\\';} else {slash = '/';}openLoc = figLoc.substring(0, figLoc.lastIndexOf(slash) + 1);while (pPage.substring(0,3) == '../') {openLoc = openLoc.substring(0, openLoc.lastIndexOf(slash, openLoc.length - 2)+ 1);pPage = pPage.substring(3, pPage.length + 1);}popUpWin =window.open('','popWin','resizable=1,scrollbars=1,location=0,toolbar=0,width=525,height=394');figDoc = popUpWin.document;zhtm= ' ' + pPage + ' ';zhtm += ' ';zhtm += ' ';zhtm += ' ';zhtm += '' + pPage.substring(pPage.lastIndexOf('/') + 1, pPage.length) + '';zhtm += ' ';figDoc.write(zhtm);figDoc.close();}// modified 3.1.99 RWE v4.1 --> Foreword: Al Gore, Former Vice President of the United States Foreword: Al Gore, Former Vice President of the United StatesThe global context for business continues to change at an unprecedented rate, and Stuart Hart has effectively captured important insights into the nature of this contextual shift in this updated edition ofCapitalism at the Crossroads. I agree. In fact, my partners and I at Generation Investment Management believe that sustainability will be a key driver of global economic change over the next 50 years. And we think companies face an unprecedented opportunity to create shareholder value by helping to chart the way forward, and by contributing to sustainable development.Now, more than ever, factors beyond the scope of economist John Maynard Keynes' "national accounts" (the backbone of today's gross domestic product) are directly affecting a company's ability to generate revenues, manage risks, and sustain competitive advantage. While our current system is precise in its ability to account for capital goods, it is imprecise in its ability to account for natural, social, and human capital. Natural resources, for example, are still--in some ways--assumed to be limitless. This, in part, explains why our current model of economic development is hardwired to externalize as many costs as possible, therefore imposing environmental and social costs on society at large.The interests of shareholders, both public and private, over time, will be best served by companies that maximize their financial performance by strategically managing their economic, social, environmental, and ethical performance. This is increasingly true as we confront the limits of our ecological system and its ability to hold up under current patterns of use. "License to operate" can no longer be taken for granted by business when challenges such as the climate crisis, HIV/AIDS, and other pandemics, water scarcity, and poverty reach a point where civil society and consumers demand a response from business and government. Leading companies understand this and are already moving ahead of leg

Amazon no longer offers textbook rentals. We do!

Capitalism at the Crossroads Aligning Business, Earth, and Humanity

Capitalism at the Crossroads Aligning Business, Earth, and Humanity

0136134394

Summary

Author Biography

Table of Contents

Supplemental Materials

Excerpts