Calculus and Its Applications has, for years, been a best-selling text for one simple reason: it anticipates, then meets the needs of today's applied calculus student. Knowing that calculus is a course in which students typically struggle--both with algebra skills and visualizing new calculus concepts--Bittinger and Ellenbogen speak to students in a way they understand, taking great pains to provide clear and careful explanations.&Since most&students taking this course will go on to careers in the business world, &large quantities of real data, especially as they apply to&business, are included as well.