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Buyer Behaviour Understanding Consumer Psychology & Marketing

by: ; ;
9780195764444

Buyer Behaviour Understanding Consumer Psychology & Marketing

by: ; ;
  • ISBN 13:

    9780195764444

  • ISBN 10:

    0195764447

  • Edition: 4th
  • Format: Paperback
  • Copyright: 06/06/2011
  • Publisher: Oxford University Press
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Summary

This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking measure of the changes in the South African market-place.

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