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BUSN 4 (with Business CourseMate with eBook Printed Access Card)

ISBN: 9781111221461 | 1111221464
Edition: 4th
Format: Paperback
Publisher: SOUTH-WESTERN COLLEGE
Pub. Date: 2/4/2011

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Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN4 Designed specifically for today?s learner, BUSN?s streamlined, riveting design presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. BUSN4 directly connects readers with what?s happening in business today and how it will affect them. The book focuses on business principles most important to the learner?s success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

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