Business Writing in the Digital Age
ISBN: 9781412992503 | 1412992508
Format: PaperbackPublisher: SAGE Publications, Inc
Pub. Date: 10/20/2011
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Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for ... MORE
| Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book | |
| Writing Strategically | |
| Applying the Strategic Ideas | |
| Writing: the Good Sentence | |
| Writing: Pulling the Message Together, and How to Edit | |
| Letters | |
| Persuasive Writing Part 1: The Tools and Techniques | |
| Persuasive Writing Part 2:... MORE | |
| Web Sites | |
| Blogs and Social Media | |
| Presenting Yourself--Resumes | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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