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|Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book|
|Applying the Strategic Ideas|
|Writing: the Good Sentence|
|Writing: Pulling the Message Together, and How to Edit|
|Persuasive Writing Part 1: The Tools and Techniques|
|Persuasive Writing Part 2:... MORE|
|Blogs and Social Media|
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