Classroom tested, this text uses a case analysis approach to explore the interrelationship of business, society and government in today's high-tech global community. Understanding this interrelationship is core to working in any size company at any level. The authors hone and crystallize the complex array of vital issues that business leaders, managers, and employees face in market and nonmarket environments, including balancing stakeholder interests, being socially responsible, dealing with government regulations, managing crises, establishing media relations, and achieving goals in an ethical manner. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. These skill-building elements stimulate critical thinking by exposing students to real-world business concerns. An appendix provides information on approaches to case analysis and includes a case analysis table that serves as a model for students and professors.