Business Principles and Management
ISBN: 9780538444682 | 0538444681
Edition: 12thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/23/2007
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BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities.
| Characteristics of a Business | |
| Social and Ethical Environment of Business | |
| Economic Environment of Business | |
| International Environment of Business | |
| Proprietorships and Partnerships | |
| Corporate Forms of Business Ownership | |
| Legal Aspects of Business | |
| Technology and Information Management | |
| E-Commerce | |
| Organizatio... MORE | |
| Management Functions and Decision Making | |
| The Manager as Leader | |
| Planning and Organizing | |
| Implementing and Controlling | |
| Business Financial Records | |
| Financing a Business | |
| Financial Services | |
| Credit and Insurance | |
| Product Planning and Production Management | |
| Nature and Scope of Marketing | |
| Product Development and Distribution | |
| Pricing and Promotion | |
| Managing Human Resources | |
| Developing and Rewarding Employees | |
| Developing an Effective Organization | |
| Table of Contents provided by Publisher. All Rights Reserved. |
