9780470438541

Discover the ins and outs of constructing a great business planWhen you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. Refreshed examples and data sources for planning Updated ten top plans section CD includes new forms, worksheets, and resourcesIf you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!

Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen.
Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.
Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.

Introduction.

Part I: Building a Strong Foundation for Your Plan.

Chapter 1: Starting Your Planning Engine.

Chapter 2: Generating a Successful Business Idea.

Chapter 3: Defi ning Your Business Purpose.

Part II: Developing Your Plan's Components.

Chapter 4: Understanding Your Business Environment.

Chapter 5: Charting Your Strategic Direction.

Chapter 6: Describing Your Business and Its Capabilities.

Chapter 7: Crafting Your Marketing Plan.

Chapter 8: Tallying Up Your Financial Situation.

Part III: Tailoring a Business Plan to Fit Your Needs.

Chapter 9: Planning for a One-Person Business.

Chapter 10: Planning for a Small Business.

Chapter 11: Planning for an Established Business.

Chapter 12: Planning for a Nonprofi t Organization.

Chapter 13: Planning in an Online World.

Part IV: Making the Most of Your Plan.

Chapter 14: Putting Your Plan Together.

Chapter 15: Putting Your Plan to Work.

Part V: The Part of Tens.

Chapter 16: Ten Signs That Your Plan May Need an Overhaul.

Chapter 17: Ten Ways to Fund Your Business Plan.

Chapter 18: Ten Ways to Evaluate a New Business Idea.

Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan.

Appendix: About the CD.

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Business Plans Kit For Dummies

Business Plans Kit For Dummies

0470438541

Summary

Author Biography

Table of Contents

Supplemental Materials

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