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Business Marketing Management: B2B

ISBN: 9780324316858 | 0324316852
Edition: 9th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 6/27/2006

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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

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