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Business Marketing : Connecting Strategy, Relationships, and Learning

ISBN: 9780072865783 | 0072865784
Edition: 3rd
Format: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/21/2005

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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