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The Business of Fashion: Designing, Manufacturing, and Marketing

ISBN: 9781563675706 | 1563675706
Edition: 3rd
Format: Hardcover
Publisher: Fairchild Books
Pub. Date: 10/31/2007

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SummaryTable of Contents
This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives.Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.
... MORE
Contents: Organization of the US Textile and Apparel Industries
From spinning machine to supply chain management
Business and legal framework of textile and apparel companies
Structure of the US textile industry
Ready-to-wear: Co. Organization
Creating and Marketing Apparel Line
Creating a line: Research
Creating a line: Design
... MORE
Marketing and apparel line
Apparel Production and Distribution
Preproduction process
Sourcing decisions and production centres
Production processes and quality assurance
Distribution and retailing
Organization and Operation of the Accessories and Home Fashions Industries
Accessories
Home Fashions
Table of Contents provided by Publisher. All Rights Reserved.

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