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Business Essentials and MyIntroBusnLab with Ebook Student Access Code Package
ISBN: 9780138151744 | 0138151741
Edition: 7thFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepre... MORE
| The Contemporary Business World | |
| The U.S. Business Environment | |
| Business Ethics and Social Responsibility | |
| Entrepreneurship, New Ventures, and Business Ownership | |
| The Global Context of Business | |
| The Business of Managing | |
| Business Management | |
| Organizing the Business | |
| Operations Management and Quality | |
| People i... MORE | |
| Employee Behavior and Motivation | |
| Leadership and Decision Making | |
| Human Resource Management and Labor Relations | |
| Principles of Marketing | |
| Marketing Processes and Consumer Behavior | |
| Pricing, Distributing, and Promoting Products | |
| Managing Information | |
| Information Technology for Business | |
| The Role of Accountants and Accounting Information | |
| Financial Issues | |
| Money and Banking | |
| Managing Finances Appendices | |
| Risk Management | |
| The Legal Context of Business | |
| Managing Your Personal Finances Notes, Sources, and Credits Glindex | |
| Table of Contents provided by Publisher. All Rights Reserved. |
