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Business Essentials

ISBN: 9780130842558 | 0130842559
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 8/1/1999

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SummaryTable of Contents
The revision of this best-selling brief, paperback Intro to Business text now includes new web vignettes and optional business plan exercises based on Business Plan Pro, a powerful professional business planning program on CD-ROM. The text has been fully updated with all new trends and Challenges Boxes, Exploring the Net exercises, Building Your Business Skills, and new Video Cases to keep the course interesting and current. An extensive website for students and instructors is available, as well as WebCT standard.
... MORE
PART 1 INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT2(100)
1 Understanding the U.S. Business System
6(24)
2 Conducting Business in the United States
... MORE(22)
3 Understanding the Global Context of Business
52(26)
4 Conducting Business Ethically and Responsibly
78(24)
PART 2 UNDERSTANDING THE BUSINESS OF MANAGING102(74)
5 Managing the Business Enterprise
106(22)
6 Organizing the Business Enterprise
128(20)
7 Understanding Entrepreneurship and the Small Business
148(28)
PART 3 UNDERSTANDING PEOPLE IN ORGANIZATIONS176(64)
8 Motivating, Satisfying, and Leading Employees
180(26)
9 Managing Human Resources and Labor Relations
206(34)
PART 4 UNDERSTANDING PRINCIPLES OF MARKETING240(84)
10 Understanding Marketing Processes and Consumer Behavior
244(26)
11 Developing and Pricing Products
270(22)
12 Promoting and Distributing Products
292(32)
PART 5 MANAGING OPERATIONS AND INFORMATION324(68)
13 Managing Production and Improving Quality
328(30)
14 Understanding Accounting and Information Systems
358(34)
PART 6 UNDERSTANDING FINANCIAL ISSUES392(60)
15 Understanding Money and Banking
396(26)
16 Understanding Securities and Investments
422(30)
APPENDIX I452(12)
APPENDIX II464

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