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Business Communication Today
ISBN: 9780137830022 | 0137830025
Edition: 5thFormat: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 1/1/1998
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For Business Communications Courses. This fifth edition of Business Communication Today captures the dynamics of business communication like no other textbook. Covering all the basic principles in a traditional sequence, this text combines a lively, conversational writing style, eye-opening graphics, and strengthened real-world applications to capture the interest of students and teachers alike. This book serves the students who use it by giving them the communication skills they need to succeed in business today.
| Preface | xix | ||||
| PART 1 FOUNDATIONS OF BUSINESS COMMUNICATION | 1 | (110) | |||
| 2 | (26) | |||
| 28 | (26) | |||
| 54 | (30) | |||
| 84 | (27) | |||
| PART 2 THE WRITING PROCESS | 111 | (102) | |||
| 112 | (26) | |||
| 138 | (36) | |||
| 174 | (39) | |||
| PART 3 LETTERS, MEMOS, AND OTHER BRIEF MESSAGES | 213 | (164) | |||
| 214 | (34) | |||
| 248 | (40) | |||
| 288 | (40) | |||
| 328 | (49) | |||
| PART 4 EMPLOYMENT MESSAGES | 377 | (68) | |||
| 378 | (36) | |||
| 414 | (31) | |||
| PART 5 REPORTS AND PROPOSALS | 445 | (180) | |||
| 446 | (28) | |||
| 474 | (30) | |||
| 504 | (28) | |||
| 532 | (42) | |||
| 574 | (51) | |||
| PART 6 ORAL COMMUNICATION | 625 | (56) | |||
| 626 | (26) | |||
| 652 | (29) | |||
| PART 7 SPECIAL TOPICS IN BUSINESS COMMUNICATION | 681 | ||||
| 682 | (32) | |||
| 714 | ||||
| Appendix I: Fundamentals of Grammar and Usage | A-1 | (27) | |||
| Appendix II: Correction Symbols | A-28 | ||||
| References | R-1 | ||||
| Acknowledgments | AC-1 | ||||
| Organization/Company/Brand Index | I-1 | ||||
| Subject Index | I-3 |
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