FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$146.60

OUR PRICE:
$87.08

You may extend rentals at any time.


Business to Business Marketing

ISBN: 9780136058281 | 0136058280
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 7/20/2010

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Written from a highly practical perspective, Business to Business Marketingaims to help students with limited marketing experience understand the concepts in business-to-business marketing. Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive Analysis; Segmenting, Targeting, and Positioning; Developing the Product, Service, and Value of The Offering; Innovation and Competitiveness; Pricing in Business to Business Marketing; Business Development and Planning; Business to Business Selling Developing and Managing the Customer Relationship; Business to Business Branding Creating and Fostering the Brand; Channel Relationships and Supply Chains; Communicating with the Market; Business Ethics and Crisis Management Case Studies For those interested in understanding business-to-business marketing.

Related Products


  • Outlines and Highlights for Business to Business Marketing by Waldemar Pfoertsch, Isbn : 9780136058281
    Outlines and Highlights for Bu...


Please wait while this item is added to your cart...