MARC J. SCHNIEDERJANS (Lincoln, NE) is C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at the University of Nebraska-Lincoln, and a Fellow of the Decision Sciences Institute (DSI). His business experience includes owning and operating his own truck leasing business. A member of ISM, CSCMP, and POMS, he has taught extensively in operations management and management science, won numerous teaching awards, and is honorary member of the Golden Key Honor Society and Alpha Kappa Psi. He has authored or co-authored 20 books on management, is area editor for Operations Management Research, and has consulted with organizations ranging from Dow and Ralston Purina to Ontario Hydro.

DARA SCHNIEDERJANS (Kingston, RI), Assistant Professor of Supply Chain Management at University of Rhode Island's College of Business Administration, teaches courses in Supplier Relationship Management and Operations Management. She has published in several leading journals, co-authored two textbooks, co-edited a readings book, and was guest co-editor for a special issue on Business Ethics in Social Sciences in The International Journal of Society Systems Science.

CHRISTOPHER M. STARKEY (Storrs, CT),Economics Ph.D. student at the University of Connecticut-Storrs, has presented papers at the Academy of Management and Production and Operations Management Society meetings. Starkey's current research interests include macroeconomic and monetary policy, and other decision making methodologies.

Part 1. Introduction to Business Analytics

1. What is Business Analytics?

2. Why is Business Analytics Important?

Part 2. Integrating Business Analytics into the Organization

3. What Resource Considerations are Important to Support Business Analytics?

4. How Do We Align Resources to Support Business Analytics within an Organization?

Part 3. Descriptive Analytics

5. What is Descriptive Analytics?

6. How Do We Use Descriptive Analytics?

Part 4. Predictive Analytics

7. What is Predictive Analytics?

8. How Do We Use Predictive Analytics?

Part 5. Prescriptive Analytics

9. What is Prescriptive Analytics?

10. How Do We Use Prescriptive Analytics?

Appendices

References

The first text to bring together all the knowledge you need to start implementing business analytics: core concepts, methods, tools, and more.

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