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Business Analytics

ISBN: 9780132950619 | 0132950618

Edition: 1st
Format: Paperback
Publisher: Pearson
Pub. Date: 2/10/2012

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Summary Table of Contents

For undergraduate and introductory graduate business courses. A balanced, holistic approach to understanding business analytics. This book provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.

Part 1: Foundations of Business Analytics
Chapter 1: Introduction to Business Analytics
Chapter 2: Analytics on Spreadsheets
Part 2: Descriptive Analytics
Chapter 3: Visualizing and Exploring Data
Chapter 4: Descriptive Statistical Measures
Chapter 5: Probability Distributions and Data Modeling
Chapter 6: Sampling and Estimation
Chapter 7: Statistical Inference
Part 3: Predictive Analytics
Chapter 8: Predictive Modeling and Analysis
Chapter 9: Regression Analysis
Chapter 10:... MORE

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