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Business and Administrative Communication with Grademax Passcard
ISBN: 9780073309705 | 0073309702
Edition: 7thFormat: Nonspecific Binding
Publisher: MCG
Pub. Date: 12/1/2004
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This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication
| The Building Blocks of Effective Messages | |
| Business Communication, Management, and Success | |
| Building Goodwill | |
| Adapting Your Message to Your Audience | |
| Making Your Writing Easy to Read | |
| Planning, Composing, and Revising | |
| Designing Documents and Screens | |
| Letters and Memos | |
| Informative and Positive Messages | |
| Neg... MORE | |
| Persuasive Messages | |
| Sales, Fund-Raising, and Promotional Messages | |
| Interpersonal Communication | |
| Communicating Across Cultures | |
| Working and Writing in Groups | |
| Reports | |
| Planning, Proposing, and Researching Reports | |
| Analyzing Information and Writing Reports | |
| Using Graphs and Other Visuals | |
| Making Oral Presentations | |
| Job Hunting | |
| Resumes | |
| Job Application Letters | |
| Job Interviews, Follow-Up Letters and Calls, and Job Offers | |
| Appendixes | |
| Formats for Letters, Memos and E-Mail Messages | |
| Writing Correctly | |
| Making and Communicating Meaning | |
| Crafting Logical Arguments | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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