Business
ISBN: 9780538478083 | 053847808X
Edition: 11thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2011
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Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.
| The Environment Of Business | |
| Exploring the World of Business and Economics | |
| Being Ethical and Socially Responsible | |
| Exploring Global Business | |
| Business Ownership And Entrepreneurship | |
| Choosing a Form of Business Ownership | |
| Small Business, Entrepreneurship, and Franchises | |
| Management And Organization | |
| Understanding the Management Proc... MORE | |
| Creating a Flexible Organization | |
| Producing Quality Goods and Services | |
| Human Resources | |
| Attracting and Retaining the Best Employees | |
| Motivating and Satisfying Employees and Teams | |
| Enhancing Union-Management Relations | |
| Marketing | |
| Building Customer Relationships Through Effective Marketing | |
| Creating and Pricing Products that Satisfy Customers | |
| Wholesaling, Retailing, and Physical Distribution | |
| Developing Integrated Marketing Communications | |
| Information For Business Strategy And Decision Making | |
| Understanding Information and e-Business | |
| Using Accounting Information | |
| Finance And Investment | |
| Understanding Money, Banking, and Credit | |
| Mastering Financial Management | |
| Understanding Personal Finances and Investments | |
| Table of Contents provided by Publisher. All Rights Reserved. |
