Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
All chapters close with “Endnotes.”
I. COPYWRITING DIMENSIONS.
1. The Copywriting Marketplace.
Other Employment Options.
Continuity—The Copywriter's Main Product.
2. Copywriting and the Communication Process.
The Electronic Media Communication Process. ... MORE