FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$126.80

Sorry, this item is currently unavailable.

Broadcast/Cable Copywriting

ISBN: 9780205393244 | 0205393241
Edition: 7th
Format: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2004

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, Broadcast/Cable Copywriting introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features bull; bull;Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a ";state of the discipline"; guidebook to effective electronic media copy principles, format, and procedures. bull;Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. bull;Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. bull;Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. bull;Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.

Related Products


  • Broadcast/Broadband Copywriting
    Broadcast/Broadband Copywriting
  • Broadcast/Cable Copywriting
    Broadcast/Cable Copywriting


Please wait while this item is added to your cart...