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Broadcast/Broadband Copywriting

ISBN: 9780205674527 | 0205674526
Edition: 8th
Format: Paperback
Publisher: Pearson
Pub. Date: 7/15/2009

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Broadcast/Broadband Copywritingincludes more than 250 message examples, many of which are new to this edition, providing readers with exposure to both classic and cutting edge creativity. The copywriterrs"s world and tools, audio copywriting, video and broadband copywriting, special venue writing, and campaign construction.Anyone interested in improving their writing skills for the electronic media and learning effective techniques for advertising their business or nonprofit organization.

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