Brand Sense : Sensory Secrets Behind the Stuff We Buy
ISBN: 9781439172018 | 1439172013
Edition: 1stFormat: Paperback
Publisher: Free Press
Pub. Date: 2/2/2010
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Now available in paperback,BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the
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