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Brand Breakout How Emerging Market Brands Will Go Global

by: ;
9781137276612

Brand Breakout How Emerging Market Brands Will Go Global

by: ;
  • ISBN 13:

    9781137276612

  • ISBN 10:

    1137276614

  • Format: Hardcover
  • Copyright: 06/18/2013
  • Publisher: Palgrave Macmillan
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Summary

Written by leading thinkers on brand strategy, highlights what emerging market brands need to do to succeed in international markets and what they face when competing with western brands

Author Biography

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Table of Contents

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Supplemental Materials

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