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Bollywood and Globalisation : The Global Power of Popular Hindi Cinema

ISBN: 9780415625234 | 0415625238
Edition: 1st
Format: Hardcover
Publisher: Routledge
Pub. Date: 11/2/2012

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Summary
The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcult... MORE


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