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|Foreword: Entrepreneurship Is in Our DNA||p. xi|
|What It Means to Be a Black Entrepreneur||p. 1|
|Black Business Facts-the Real Story||p. 11|
|Why Being a Black Entrepreneur Makes Dollars and Sense||p. 23|
|Test Your Entrepreneurial Muscles||p. 29|
|Superstar Entrepreneurs||p. 47|
|The New Game in Town-Social Entrepreneurship||p. 67|
|Ent... MORE||p. 73|
|The Entrepreneurial Mind-set||p. 99|
|Best Practices||p. 127|
|Marketing and Advertising||p. 177|
|Public Relations||p. 207|
|The Cyberpreneur||p. 229|
|Business-Building Resources||p. 259|
|About the Author||p. 291|
|Table of Contents provided by Ingram. All Rights Reserved.|
Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.